How to turn strangers into buyers with stop motion videos

Over the best part of 2-years, we – as in my team and I – have been creating stop motion videos for some of our 300+ eCom business clients in multiple niches from health products to pet supplies.

I started creating and producing videos just over 10 years ago and during that time I had personally produced, filmed and edited multiple music artist interview videos…

I’ve written and filmed and edited a documentary and co-produced a weekly round-up news show.

When I decided to go into the video advertising side of production, I started out by creating video ads by animating product images, live footage and we also created animation explainer videos.

What made us switch to a different format to what we do now was that we saw more and more agencies, freelancers and software tools doing a similar thing to what we were producing.

…and we wanted to be different.

Don’t get me wrong, we didn’t invent it [obviously], but when I see the market place going in a particular direction, I kinda know what is going to happen…

A red ocean and ultimately a race to the bottom. 

I’ve seen it before in most of the online business opportunity niches.

Adsense websites, mini-sites, SEO, Google PPC, local business marketing, Facebook marketing, etc. I’ve seen it all. 

Similar to when I purchased an Amazon FBA course and started an Amazon-based business in 2014, just at the start of what we now see as the never-ending release of FBA, dropshipping and Shopify courses.

The same thing happened then as what will always continue to happen.

The niche witnesses a phenomenon in the marketplace. Then everyone and their dog jumps on the opportunity with their versions.  

I call it “The barbershop syndrome” – where you see one barbershop open up and do well, within a short period of time you see more in the area.

It’s great for customers because they get more value as businesses compete for their… well, business.

However, for a small company, it could be a bit of a nightmare if you don’t have the resources, the right timing and focus.

…and before you know it you’re struggling to keep up with the changes, competition, mounting bills and it’s a downward spiral from there.

I use to think it was luck as to why some businesses do well and others didn’t.

I’ve come to realise that the thing we call luck is about being focused on what really matters, showing up consistently, understanding and being willing to learn.

Let me ask you: You’re an eCommerce store owner or Amazon seller, right? How’s your business doing in this competitive climate? Is it where you want it to be?

If it’s going great, kudos to you…

However, if you’re not happy with where you currently are, what you’re about to read might just pluck you out of the red ocean and put you into the blue.

But, there are a few things you need to get right…

As I’ve mentioned above, I’ve been privy to work with many eCommerce businesses (or brand builders – as I like to call them) and during the past 18 months, I’ve been seeing this trend...

With myself included most small business owners time, energy and resources are divided between multiple aspects of running a business.

The never-ending juggling act of being the entrepreneur, the technician, the manager, the parent, the spouse, the friend, etc, is quite a battle.

And if you don’t get the balance right you and your business will suffer in one aspect or another.

As exciting as starting or running a business is, I’m guessing that you know by now that doing all this is hard work. And dare I say it… stressful.

Good stress vs bad stress

There are two types of stress. There’s the stress that propels you in a forward motion positively, which is more like a powerful force…

…and there’s the other type of stress that is overwhelming and leaves you wondering why you even decided to start a business in the first place.

If you’re feeling the latter, deciding on what to focus your energy on can be a bit daunting.

You know something has to give and that you need to level up somewhere… but with what?

Start by looking at your processes and systems.

You’ll need to conduct an audit of your business to understand what is working and what is not. Then move to optimise all the elements.

A good place to start is with the acquisition of customers aka your marketing and sales.

You haven’t got a business unless you’re making  sales

I want you to think about what it will be like if you had a great way to get consistent customers coming to your business.

How about having a system to generate twice the number of sales of your products?.

What it will mean for your time, your energy, your family, you?

If you’re not interested in finding a way of generating as many sales as possible, you shouldn’t be in a business like this.

Sales or the lack of it is what’s going to determine whether or not you stay in the game and fulfil your goals.

You need to be efficient at bringing in consistent sales or you might have to close down your business. More on this in a sec…

I know it sounds like it’s all doom and gloom.

Especially when you hear that eCommerce is a booming industry that is worth $3.4 Trillion…

…And it’s not about to slow down anytime soon.

And according to numerous studies, the eCommerce industry is projected to grow to $4.8 Trillion by 2021.

On one hand that is great news. It means that more and more people are looking to buy stuff online.

It also means that will be more competition.

Positioning your brand is getting more difficult as other businesses are doing the same tactics and marketing as… well, everyone else.

Whether it’s PPC, SEO, Social media, influencer marketing, email marketing or anything else, either the learning curve is steep or advertising costs keep rising.

You will swallow it. It’s the price of being in business. Par for the course. Living life on your terms and all that..,

You pick your poison and do it until you get the result you want.

That’s hustle…

…And stressful. 

But, it doesn’t have to be that way. And in a little bit, I’m going to help relieve some of that stress…

The truth is when you’re a fledgeling business you need to build your business on solid foundations.

You know the business 101 stuff that will put you in good stead.

I put it down to having a basic formula…

• Find a market that isn’t being fulfilled [properly]. In this day and age, there aren’t too many new ideas out there. So, do your research.
• Source quality products and don’t just settle for the cheapest option. If you’re in this for the long term, quality should trump price.
• Understand your numbers. In short, make sure you have enough of a margin that will allow you to make a good profit.
• Find your unique selling proposition to create a bond with your audience. And through your story, the story of your brand or product, align it with the benefits your product provides to your customer.
• Convey that story and the benefits throughout your content, your paid advertising and on your product pages or listings with text, quality images and videos.

But, you know this… right?

And not just any type of videos, but high-quality videos which align your product with a story to engage viewers, drive traffic and increase conversions.

Why video?

Video allows you to craft a narrative about your brand and guide the viewer through it…

Sure, you could tell a story in copy, but 72% of people would rather learn about a product or service from a video than text.

In The State of Video Marketing 2018 survey study conducted by Wyzowl – a video animation agency – regarding the effectiveness of video they report…

• 97% of marketers say video has helped increase user understanding of their product or service.
• 76% say it helped them increase sales.
• 47% say it helped them reduce support queries.
• 76% say it helped them increase traffic.
• 80% of marketers say video has increased dwell time on their website.

So you know video has to fit into your overall strategy. But the best types of videos always have a strong message that resonates with the viewer.

The combination of a strong resonating message with great visuals you will have one of the best vehicles for building your brand.

…And the stats don’t lie.

Video is the most important form of content. Period.

You can find statistics to back this up this all over the web. However, you’re a business owner, not a videographer but you know you need video.

What types of videos get results and on what sort of budget?

You could use your smartphone to create you a video which could get you the results you are after.

You could buy or hire all the equipment and do it all yourself. Both are viable options.

But, what type of video will make you stand out and shine above everyone else who are making videos with their smartphones or expensive camera gear?

Short 15-seconds to 2-minute stop motion videos is a great option for eCommerce businesses.

Why stop motion videos?

First of all, this type of video is different from what your competitors are doing. So you will definitely stand out.

And if you don’t have a camera or know how to take decent product photos, there is even a way how you can have great-looking videos with those product mockup PSD (Photoshop) files, Keynote or Powerpoint, and editing software.

So, if you sell merch like t-shirts, hoodies, mugs, consumables like beauty products or food, even subscription boxes – there is a way you can have a stop motion video for your products.

The key is having your video visually tell a little story which will create an emotion in the viewer.

When that is achieved, the viewer will feel like reaching for their credit card!

Let me give you an idea so that you could put it in context.

Check out the video below by Bellroy

 

As with a lot of their stop motion videos you can see that video encourages you to keep watching.

You see the animations, the product features, the benefits of the product features with the props showing how to typically use the product and you hear the music which helps bind everything together.

Whether you realised it or not, this is a story and it does elicit a feel-good emotion.

All in less than a minute.

Here is another one of their video’s. This one takes it to a whole different level when it comes to animation skills.

To have a video like this that tells a story in as little as 30 seconds could also be achieved for your product.

Check it out…

 

I want you to imagine that you have a series of these types of videos for your products working like little salespeople cranking out sales on autopilot!

To be quite honest, I don’t really like using that “autopilot” term, but you understand what I am saying, right?

The way I see it is that stop motion videos for physical products have 3 clear benefits:

• Your competition isn’t creating videos in this way. They view it as being time-consuming and too much hassle.

That is not the case. The time to produce a video like this takes the same amount of time or less when creating a product demo video.

• Businesses know stop motion videos could look great, but they think it could be a drain on resources or be too expensive.

Again, this isn’t necessarily the case. You can get started on a small budget. And once the investment has been made, you can produce video after video whenever you choose.

• The biggest benefit is that because your competitors aren’t using this format, this will make you stand apart from everyone else.

You’re privy to this information now and what your competition doesn’t know, you can capitalise on!

Here’s an example of what could be achieved for your brand…

We worked with Muscle Locker, a British based subscription box company and created a 22-second Instagram video that got a 10x engagement boost.

The benefit from that video was that their product got exposed to more people without any paid advertising.

The video we created for Muscle Locker, was in the unboxing style format which is great for showing customers what they will be getting when they purchase.

 

The unboxing style is just one of the formats that can be used when creating stop motion videos. You can also create:

• In-use videos that show your product, well, in-use, which are great for increasing page conversions. Typically this will have a hand model, but it is not a necessity.
• Short but impactful story-based videos, which shows your product solving a problem and or eliciting an emotion. This is great for driving traffic to your product page.

Ok, stop motion videos are great, now what?

If you would like to get out of the competitive red ocean, have an unfair advantage that generates sales and you can follow a system that turns strangers into buyers, what I have for you will help.

I’ll show you the exact systemised workflow we use to create videos like the Muscle Locker video and more in our brand new training program.

Introducing Stop Motion Product Demo Secrets

(or SMPDS for short).

I have developed a repeatable system for producing these types of videos within a few hours.

When I first started creating stop motion videos, I only used some of the basic tools like my old DSLR camera and editing software.

I added a few more bits of equipment like two low priced lights and wooden flooring and white paper for the background and I was all set.

All age groups like stop motion. When I watch a well-produced animation I get fixated as do others because it’s engaging.

People are pretty much compelled to watch a well thought out story-driven video to the end.

And a stop motion video isn’t complicated to create when you know how. And you don’t have to be on camera if you don’t want to…

The best thing about it is that ANYBODY can do it.

It’s about knowing how.

Stop motion that has been around since the 1800s.

Obviously it’s developed a lot since then and there are many different creative ways how you can do it.

You can be as creative as you want or you can just do some basic stuff and still get pretty decent results.

The video could be a product demo video, a video advert, a story branding video or an unboxing video. They all are effective depending on what your objective is. 

It could be as short as a few seconds or as long as a few minutes.

Whatever length you choose doesn’t really matter as long as it engages your audience and delivers your message correctly.

Now, before you think you have to be some sort of creative video ninja to create a video like this, let me tell you that you don’t. 

When you know what you’re doing and you learn the steps, you can definitely do it too.

Why not other types of videos for eCommerce?

It’s not one or the other. You can have both. It is your world afterall.

I view good marketing as standing out from the crowd, especially if you have other businesses selling similar products to yours.

The main thing is that a lot of businesses create product videos in similar ways.

So, unless you’ve got the budget to do something unique or are creative enough to differentiate, you probably fit into the same pot with other businesses.

They all work and that’s great. However, if you produce the same types of videos, how do you stand out?

Apart from stop motion being a video format which people think is difficult to create – and it’s not really – they also think it’s time-consuming and that you need to be a creative type to be able to do it.

An important factor is that stop motion is really engaging and like most forms of animation videos, if your message is strong and it visually looks good, you can have your viewer perched and ready to take the next step.

Here’s what you’ll get:

• 3 Modules divided up into the 3 main components of putting together a stop motion video for eCommerce products such as the tools we use, how to create your script and putting it all together.
• 19+ video lessons on how to create compelling demo videos, video ads and unboxing videos that will compel viewers to keep watching all the way through.
• The scientific way we craft video scripts that is easy to learn and implement.
• You’ll get a checklist to keep you on track so you don’t miss any steps. 
• We’ll provide you with our template scripts for the different types of video.
• You’ll learn what tools we use so you can replicate what we do. Some of the tools we use have a 30-day free trial, so you’ll have plenty of time to create a few videos before you have to pay.
• We show you where to get the highest quality royalty-free music tracks that will enhance your videos and drive emotion – if it’s done right.
• We’ll provide you with our own product photos for you to follow along to. So you don’t have to buy all the camera gear just yet. You’ll be able to practice until you are ready.
• You’ll hear my commentary as I put together a stop motion video where you’ll gain even more understanding.
• And much more.

The bottom line is that you will get our video creating road-map that will show you how to create high-quality stop motion videos that will make your product stand out from the crowd.

You can compare that to what me and my team charge to create these types of videos for clients. Our prices start at $300 for a basic 15-second stop motion video.

However, you don’t have to spend 300-bucks with us, because now you can crank out one of these videos in less than a week yourself. 

Will this work for me?

This is the thing… stop motion videos comes in a few varieties. You get claymation, puppet animation, cutout animation, model animation and more.

With those types of stop motion videos, you have to be pretty creative and you have to have the time to put them together.

The style of stop motion we will be teaching you is called object animation.

With this type of animation, you don’t need to create anything from scratch as you’ll already have most of the tools.

And if you don’t, we show you how to get them.

Also, you don’t need to be super creative – even though everyone will think that you are when they see what you produce.

So, yes. It will work for you and your products. 

If you wanted to create an animation with a more in-depth storyline, characters, multiple scenes, etc, you can. But you don’t have to to have an effective video. 

For instance, in the course, we show you how to create an unboxing video where you show potential customers what they will get when they purchase.

You don’t have to be super creative to do that and get great results

In fact, we specifically created this course to keep the steps as simple as possible. All that is needed is for you to copy what is being done and you will get similar results.

If you’re not the creative type, but you want to differentiate your product or business from everyone else, this is for you.

This is also for businesses that sell small to medium-sized physical products online, also known as eCommerce businesses.

Who is this is not for…

It is not for SaaS companies or companies that sell big industrial products and machines.

This is not a good fit for drop-shippers that are constantly in product testing mode. 

However, if you’ve got a product that you’ve been selling for a while and your supplier isn’t about to run out anytime soon then this is for you.

Why are you doing this?

We’ve had many people reach out and offer us money to teach them what we do…

…And I’ve flat out refused them because I didn’t have the time.

I’ll admit that I didn’t really want to give it much thought back then. I realised that not sharing this was the dumbest sh*t ever.

It got to a stage where I asked myself “why not?” And I couldn’t come up with a good enough reason why.

Okay, so how much is it?

You can pick this course up today for the special launch price investment of ($199) $49.

It won’t be at this price for long as I will be adding more content as we move forward.

However, if you purchase today, you’ll be locked in at this price and won’t need to pay the full price when the content is updated.

Let’s make this purchase 100% risk-free

Take 30 days to get inside Stop Motion Product Demo Secrets and give it a good and honest try.

If for whatever reason, you aren’t happy with it within the 30 days, shoot us an email and we’ll send you a full refund.

My only request is that you go in and give it a fair shake.

Don’t let it sit on your digital shelf gathering dust. Like any tool kit, it’s made to be used.

I want you to be successful in this program. I only succeed when my students succeed, and my best students are the ones who show up consistently, work at their own pace, and make daily progress (no matter how small).

If you can do that, I’m confident that what I’ve put into this program will change your life.

Have any questions you want answering before you buy?

Email us: support@dustycircuit.com

Remember, you are backed by a 30-day 100% money-back guarantee. that means you join today with zero risk.

You’ve reached a fork in the road…

1. Would you rather continue to do what you’ve been doing getting the mediocre results that you’ve been getting which you may or may not be happy with…
2. …or change it by easily creating a video which captures your audience’s attention, engages and converts them into paying customers?

It’s up to you. But, if you want to make that change…

Here’s what to do next…

So, you’ve decided that you want to take me up on my offer and take the step to create your stop motion video with my guidance.

Great! Simply follow the steps below…

1. Click the big green “buy now” button below.
2.  After you click, you will be taken to a registration page where you’ll be prompted to fill in a super quick registration form so that you can set up your account.
3. Upon submission, the page will be redirected to the secure checkout page. Here you’ll be able to purchase the SMPDS course with either your credit/debit card or via Paypal.
4. After your purchase has been completed you will be redirected to the course login page where you’ll be able to access the Stop Motion Product Demo Secrets (SMPDS) course.

We’ll also send you 2 emails. One has your purchase receipt and the second email will have your login details for your records.

So, if you think that this course is for you and you want to stand out from the competition and generate more sales, click the “Buy Now” button and purchase the Stop Motion Product Demo Secrets course for ($199) $49 today.